One has to be careful talking about financial collapse, most people have a hard time visualizing let alone accepting that it could happen.

Speaking of natural disasters is easier and less “paranoid”, everyone lives in a zone of some sort, be it flood, earthquake, tornado or etc., everyone has been out of work at one time or another, these are things that ease someone into prepping.

Then start them with the $5 preps, they don’t cost thousands, they can see progress and every little thing adds up.